Listen To This Episode
What You Will Learn:
Do you struggle with consistency when it comes to marketing your music as an independent Christian artist? Do you find yourself constantly falling into a cycle of being burnt out after every new release?
In today’s episode, I speak with Christian music marketing expert, Wisdom Moon, about a topic I absolutely love and that’s marketing. I know marketing is a big hurdle for many artists and songwriters, in general. There are many facets to it and it can feel a bit complicated, and leave you feeling burnt out at times. You may even be wondering what exactly is marketing, what it looks like for my music, or where do I even start? So today I wanted to provide some answers to those questions that you may have, as I speak with Wisdom about how to build an overall marketing campaign for your music, and what a marketing campaign looks like for you as an independent Christian artist.
So in this episode, we talk about:
- Wisdom’s journey into the music industry
- The #1 struggle and mistakes he sees Christian artists make when it comes to marketing their music
- How to build an overall marketing plan to help you stay consistent and avoid the burnout that comes with promoting your music
- How to scale your marketing plan and some advanced marketing strategies and examples
- And we talk about his agency Christian Music Marketing and its mission to serve independent Christian artists.
About Today’s Guest:
Wisdom is the Founder and CEO of Marketing with Wisdom, Christian Music Marketing, and Lula Street Records.
He is also the founder and former owner of All About Worship and Kingdom Songs, and a pioneer in creating resources for Christian artists, songwriters, and worship leaders. He has over 20 years of ministry experience and over 15 years of marketing & business experience.
His background includes marketing and branding for Christian record labels, churches, nonprofits, businesses, artists, and podcasts.
Wisdom has served in various marketing roles for Centricity Music and Integrity Music, as well as for artists like Lauren Daigle, All Sons & Daughters, Chris McClarney, Darlene Zschech, New Life Worship, Paul Baloche, Corey Voss, Aaron Shust, David & Nicole Binion, Lincoln Brewster, Covenant Worship, Gateway Worship, Christine D’Clario, Israel Houghton, Joshua Aaron, David Leonard, Krissy Nordhoff, NCC Worship, Sovereign Grace Music, Dustin Smith, Seth & Nirva, WorshipMob, Soul Survivor, Mike Real, FLAME, and others.
Connect With Wisdom:
Instagram: https://www.instagram.com/wisdommoon/
Website: https://www.wisdommoon.com
Music Marketing Agency: https://christianmusicmarketing.com
Connect With Us:
Instagram: https://www.instagram.com/thesongwritergospel/
Facebook: https://www.facebook.com/thesongwritergospel
Website: https://thesongwritergospel.com
Darnell Peters is a Christian/Gospel songwriter and musician based in NY, and the founder of The Songwriter Gospel. He is passionate about helping independent Christian & Gospel artists and songwriters market and share their music from a holistic perspective, tell their stories, and get their songs heard. Darnell is also co-owner of Make My Demo a song demo service dedicated to collaborating with songwriters to produce professional song demos from the comfort of their own home.
