For many independent Christian artists, promoting your music on social media can sometimes make you feel sleazy or disingenuous at times. You know it’s a great way to share your music and build relationships with your fanbase. However, it can have you feeling like you’re on a hamster wheel trying to keep up with the trends and come up with fresh, new, yet relevant content ideas for your music every day. And who wants to keep bombarding people with “Check out my music, out now” messages? Not only will you get tired of it, but so will your audience. So here are 56 content ideas to help promote your music with authenticity, share your story, and build a real, engaged community around your music.
“Get To Know You” Content Ideas
1. Introduce or Re-introduce yourself to your audience: Take time to introduce or reintroduce yourself and share 3-5 interesting, surprising facts about you.
2. Share your backstory, how you got to where you are now: Share the story behind how you got started with music or became an artist.
3. Share your mission as a songwriter or artist: Share your personal mission statement and what you feel your music or ministry is called to do.
4. Tell us why you chose the path of becoming a songwriter or artist: Share a story about the moment you decided to become a songwriter or artist.
5. Share something you struggle with: Tell us about something you continue to battle with as an artist.
6. Share your biggest failure and what you learned (or are learning) from it: This can be a failure in life or a failure in your music career.
7. Share your biggest success: Tell a story about your biggest success and why it is.
8. Share a milestone you reached: Take time to tell us about a milestone you reached and what it means for you.
9. Share a milestone you hope to reach and why: Tell us about a milestone you hope to reach, and why.
10. 3 things you love and why: Tell us about 3 things that you can’t live without and why.
11. 3 things you hate and why: Tell us about 3 things that you can’t stand, why, and how you would change them.
12. An opinion or popular trend or topic you disagree with and why: Tell us about a popular opinion you disagree with and explain why.
13. An unpopular opinion you have and why: Share an unpopular opinion you have about a topic you’re passionate about. Invite people to comment their thoughts about it. This could work great as a “tweet” post.
14. Share a significant life event: Let us know when you have a significant life event such as a graduation, marriage, anniversary, baby, etc.
15. Do a mini vlog: Take us behind the scenes and walk us through your day and what a typical day looks like for you. This could work great in your Instagram stories.
Music Content Ideas
16. Share a cover of a popular song or song you like: Do a live or recorded cover of a popular song in your genre (or outside of it).
17. Share something you’re working on: Take us behind the scenes on an upcoming project.
18. Talk about your style of music and why you like it: Share the reason why you chose your style and/or genre of music.
19. Share your story of how you got into music: Tell us the story of how you got into music.
20. Share about how you became an artist: Tell us what made you become an artist.
21. Go live and “cowrite” a song with your audience: Hit that live button and write a song live with your audience. Ask them to join in and help finish your song.
22. Share your songwriting process and why: Explain your songwriting/creative process and why you write songs the way you do.
23. Share the best songwriting tip you’ve heard: Share a great songwriting tip that has changed the way you write your songs.
24. Share the story behind your new release: Share the backstory behind your new release.
25. Share the process or musical ideas behind your new release: In your own creative way, share the process behind the creation of your song. Deep dive and share the chords, melodies, or arrangements behind your latest song.
26. Start a writing challenge with your song: Invite people to duet with you and rewrite one of your verses. Record yourself singing your song to an instrumental of your track, and leave one of the verses open for people to rewrite their own.
27. Share the before and after of your new song: Create a before and after of your newest release. Take us back to how it was created through your voice notes, or the very first original recording to now.
28. Your music influences: Tell us about your favorite musical influences and why they are such an influence on you.
29. Take us behind the scenes of your music project: If you’re recording a music video, performing live, or in the studio, document the behind-the-scenes and share with us. This could work great as a reel or take us through the process in your stories.
30. Do a short devotional of your song: Take us into the heart of your song and record a devotional of your song. Think similar to the verse of the day in the Bible app, just focus on the scripture or message behind your song. Bonus: Play the instrumental track, or the track of your song in the background. You can also repurpose this for your website either in video or written form.
Personal Content Ideas
31. Talk about the greatest lesson you learned from a mistake you made: Get vulnerable and share the story about a mistake you made and what you learned from it.
32. Tag 5 people who inspire you and why, and have other people tag people who inspire them in the comments: Make a post about the people who inspire you and tag them. You can think “horizontally” and think about artists who are similar to you and inspire you to keep going, or go “vertical” and share artists who you’re reaching to become like.
33. Share the proudest moment of your music career so far: Tells us about something you accomplished in your music career that you are most proud of.
34. Share your favorite Bible verses: Share your favorite scriptures and tell us why, or how they’ve impacted you and your music.
35. Tell us how you discovered your purpose: Share the journey of how you’ve discovered your purpose with music or what you’re doing to discover it.
36. Talk about a fear you are learning to overcome: Talk about a fear you’re learning to overcome, like overcoming sharing your music, going live, etc.
37. Share your favorite books/movies/podcasts: Tell us your favorite books, movies, and/or podcasts. You can do a separate post for each type, ie. One for books, one for podcasts, etc.
38. Share your favorite people/pages to follow on Instagram for inspiration: Make a post about your favorite people or pages to follow on Instagram that inspires you. Make sure you tag them as well for more reach.
39. Share 3 resources that helped you get to where you are now: Share 3 resources that have helped you reach your goals in your music career so far.
40. Share a childhood memory: Post a picture from your childhood and share a memory about it. Try to relate it back to your music for a stronger connection with your fans.
Music Collaboration Content Ideas
41. Go live with a guest: Have a live discussion with another artist or friend about a topic your audience is passionate about. You can also just chat about music. Bonus: Go live with someone who has a similar audience to your ideal listener or fan.
ith another person. Find someone you’re interested in, or who has done something you’re interested in learning about.
43. Shout out other artists’ new music: Share new music being released by other artists in your genre. You can share it on your stories or make a carousel post or reel.
44. Do a story or feed “takeover” of someone else’s Instagram: Ask another artist if you can take over their Instagram page for a day. You create the content and they post it on their account. This works great for bands as you can have individual members take over. Also works great with another artist you’re working on a project with, or just have similar audiences or messages.
45. Repost someone’s content on your page and add your own spin to it (make sure you give them credit): Take someone’s content and add your own spin or message to it. Can download it, screen record it, or do a remix or duet reel. Sometimes it’s as simple as just showing your reaction to it. ALWAYS GIVE CREDIT to the original creator of the content and/or where you got it from.
46. Collab with an artist on a song: Create a new song and cola with an artist. You can also do an old song one of you released and do a remix or reharmonization of the track.
47. Do a guest post on someone else’s page: Ask another artist or account if you could collab and do a guest post. Always think about value first and what you can give to their audience. These work best when you share a similar audience.
48. Do a collaboration post with another artist: Do a collaboration post with another artist. Works great if it’s a post that has both of you in it, or is about a project you worked on together.
49. Do a cover of someone else’s song: Do a cover of another artist’s song and make sure to tag them in the post. It doesn’t have to be a big artist, could be another artist you’re friends with. Bonus: Share a bit about why you like the song in the captions of the post.
50. Remix a reel of someone’s song and harmonize with them or add to their song in your own unique way: Help promote another artist’s song by doing a remix of a post they put about their song, or just doing a cover and harmonizing with them on the track.
51. Create a Spotify playlist of artists you’ve worked with at an event or artists you admire: Make a playlist of other artists that were featured with you in an event. This is a great way to promote both your music and your friends. Share and tag them so they can share with their audience.
Content To Engage Your Community
52. Spotlight fans who engage regularly with your music and/or content: Shine a light on the people who are always there to support. Make a post or story and show them some love.
53. Let fans/followers vote on album artwork for your next project: Let fans be a part of the process. Create 2-3 different album covers or concepts, and let your fans/followers
54. Let fans/followers vote on the next single release: Batch record a couple of tracks, or do scratch recordings of them, and play a short clip for your fans to vote on which one they want to hear next.
55. Have a Q&A session: Go live and answer questions from your community. Bonus: Come prepared with a list of questions to answer in case people don’t ask anything, or there aren’t many people on the live.
56. Best Caption wins: Have a contest where your community creates their own unique and/or funny captions on a post, and choose a winner, or choose 2-3 of your favorite ones and have the community vote on it.
Conclusion:
Hopefully, these ideas help spark more creative content ideas for your music. It’s important to remember that social media is simply a tool. It’s not the end-all for marketing your music or building a fanbase, but it’s a great tool that can help propel your music and your message.
Darnell Peters is a Christian/Gospel songwriter and musician based in NY, and the founder of The Songwriter Gospel. He is passionate about helping independent Christian & Gospel artists and songwriters market and share their music from a holistic perspective, tell their stories, and get their songs heard. Darnell is also co-owner of Make My Demo a song demo service dedicated to collaborating with songwriters to produce professional song demos from the comfort of their own home.
